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Film ephemera show us how films were promoted in order to appropriately appeal to audiences in each cultural setting.
Less clear, perhaps, is its plan for "linking up with Rough Trade's London stores, encouraging artists (and audiences) in each country to interact across the ocean".
The company commissions three or four new ballets a year, on average (this season there will be premieres from Val Caniparoli, Mr. Tomasson and the rising young British choreographer Liam Scarlett), and Mr. Tomasson said that he tries to present something new to West Coast audiences in each program, even if it is not a company commission.
"But audiences in each local market are different and change fast over time, based on factors like what else is happening in the home team's city that day, how well team is playing, who the visiting team is, etc. Giants fans probably care more about a game against the Dodgers than against the Brewers.
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First of all, Groupon's sales staff tries to cultivate deals that suit the audience in each city.
"A Chair" is still evolving, with five seats left undesignated, awaiting material that Ms. Allyn is gathering from the audience in each borough about a local peacemaker.
Jane Featherstone, chief executive of Broadchurch's producer, Kudos, says: "I can't think of another actor in the last 12 or 18 months who has achieved that range of roles and accents and performances, and connected with the audience in each one.
It's a great idea to ask for feedback from your audience in each of these steps.
The content of each is tailored specifically to the local audience in each market, taking into account viewing habits, popularity of programmes, parental sensitivities and cultural trends.
The study found that there are six distinct audiences in the United States, each of which responds to global warming in different ways.
The move to redirect Mr. Leno from prime time, where his new show has struggled since September, back to late night was fueled by complaints from NBC's affiliated stations that they were seeing diminished ratings for their 11 o'clock local newscasts as a result of low lead-in audiences each night in the 10 o'clock hour.
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