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This poet, or these poets, knew what their audiences expected and how to unsettle those expectations.
He needed paradise; Parisian audiences expected paradise from him.
If audiences expected gags and laughs, they got the likes of Bach and Beethoven.
Putting heart aside, Coward constructed a highly efficient laugh machine, sheathed in the satiny sophistication his audiences expected of him.
Yet in Verdi's time and well into the 20th century, surely the Renaissance was what audiences expected?
He said audiences expected "astronomers to speak about astronomy", not "astrologers to speak about astrology", as the original said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com