Collecting audience data on the fly to measure and inform audience opinion.
Before the growth in popularity of ad exchanges, the audience data was held by the publisher.
Fortunately, the game-changer, even for linear TV, is digital audience data.
Netflix and Amazon reveal so little about their audience data – unsurprisingly, as big data is power in this world.
Both companies have deep pockets, big audience data and relentless ambition unrestrained from having to look after broadcasting interests.
The paper should put the disclaimer in each article and each chart where Nielsen television audience data is used.
Audience data seen by the newspaper apparently showed it had an appreciation index score of 60, which is considered poor.
Four years later, amid the Iraq war and President George W. Bush's re-election campaign, the audience data had shifted.
But the audience reach of the pro-Obama ads was far greater, sometimes by 20 percent, audience data showed.
But that spending did not translate into a commensurate advantage with viewers, audience data available to the presidential campaigns showed.
