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"Give us your fucking money" was his famous (if apocryphal) command to an affluent Western audience — words that embodied Geldof's conviction that charity alone could save Africa.
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Further traction will depend more on audience word of mouth.
On the evidence so far, that audience word is very warm.
Reviews were encouraging, and the film also enjoys a warm 7.6/10 user rating at IMDb, suggesting audience word is positive.
Takings were just 24% down on the previous weekend – evidence that audience word of mouth continues to hold up on the Rudyard Kipling adaptation.
UK distributor Icon will be hoping that positive audience word of mouth will yet overcome the film's slightly faltering start.
All three of these current blockbusters achieved marks in the 30-40% Fresh range at Rotten Tomatoes, but audience word has proved kinder than the critics.
It all depends now on the strength of audience word, and the twin distributors will take heart that grosses rose over the four-day period, building to Monday's £94,000.
Deteriorating weather over the weekend saw many films increase their box office from Friday to Saturday to Sunday, but none more so than Senna, indicating positive audience word of mouth.
The venue is heaving, the thirtysomething audience word-perfect on the songs from It's a Shame About Ray, the latest album to get a public re-airing courtesy of the Don't Look Back season.
The concern for the new Almodóvar is not so much the gap between the number achieved and the previous films at the same stage, as the rate of descent, which suggests audience word is less than positive.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com