The phrase "audience segmentation" is correct and usable in written English.
It is typically used in marketing and communication contexts to refer to the process of dividing a target audience into distinct groups based on specific characteristics or behaviors.
Example: "Effective audience segmentation allows marketers to tailor their messages to different groups, increasing engagement and conversion rates."
Alternatives: "target audience division" or "audience categorization".
It's likely this need for audience segmentation and specialisation drives much content creation and programming commissions.
This justifies working on audience segmentation, as not everyone will be interested in the same subject.
Over the years, as audience segmentation increased, media buyers (and publishers) selected the simplistic counting of unique visitors (UVs) as the metric of choice.
While this practice of audience segmentation was common in newspapers, it was less common in local broadcast journalism as there was no ready way to focus stories for only part of a region.
But the employee was also clear that access to big data, particularly in the form of Facebook, combined with S.C.L.'s long interest in psychological profiling and audience segmentation, had been able to equip political campaigns with digital weapons that most voters were unaware of.
However, that's the kind of audience segmentation that AdMobius is supposed to deliver.
The advanced custom audience option leverages data science to deliver bespoke and self-optimising audience segmentations to individual advertisers.
Here, the lack of waste from the new audience parting segmentation will make the ad units more valuable and networks should be able to charge more for them.
Specific requirements include "audience and geographic segmentation" and analysing "sentiment and trend".
Improvement in knowledge among those with higher education might imply that either we should choose easier messages for public or target audience based on segmentation.
Our findings also highlight the importance of advertisers as well as the characteristics of the target audiences to DSPs' market segmentation decisions.
