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It may have the effect of sinking a movie's audience score.
So that "audience score" you see on every film is really telling you what men like, rather than women.
"Last Jedi" garnered a 91percentt "fresh" rating among professional critics but only a 48percentt audience score — an unprecedented disparity for Star Wars films.
There are no claims that a rabid group of diehard Wolverine fans has been artificially inflating The Greatest Showman's audience score to help their hero.
(Others just didn't like the jokes). The #DownWithDisney agitators suggested they had successfully manipulated The Last Jedi's audience score using bots, a claim denied by Rotten Tomatoes.
The gray dashed line is where every point would fall if the average critic score and the average audience score matched exactly.
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As it happens, the movie appears to be a big hit and is receiving favorable audience scores.
In response to the latest attacks, Rotten Tomatoes announced that it would disable the comments and audience scores of movies that haven't been released yet.
The film's cliffhanger ending may have also led to some rather disastrous audience scores – a punishing 3.9/10 on IMDb and an unimpressed C+ Cinemascore in the US.
The gulf between audience scores and critics' scores varies a lot by movie, but in almost every genre the public rates a movie more positively than do the critics.
Recently, Pew reported that, on a series of "news knowledge questions," Limbaugh's "Dittoheads" — the defiantly self-mocking term for his faithful, supposedly brainwashed, audience — scored higher than NPR listeners.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com