For me, however, the discovery of Ramayana's historical, spiritual and geographical diversity is exciting; it has thrived across Asia for several thousand years by evolving to suit its audience and readership.
Indeed, the creation of a literate population was one of the most striking achievements of the century, but, while journals and books advocating self-improvement reached a surprisingly wide audience, this readership was not as wide as that of the sensational popular literature of the 1830s and '40s.
The Institute of Global Ethics UK Trust has invited a mass of talent and potential, including representatives from various youth magazines, newspapers, radio, TV and digital media groups (with a combined audience and readership of over two million young people) – all to The Rich Mix in Shoreditch, London, to voice their ideas and concerns regarding their generation and the media.
As such it offers an approach which may be understandable to a wider range of audience and readership.
"Marvel just wants to reflect our audience, our readership, our talent pool," he said.
Whether an audience or readership is needed to validate the written recollections can be argued.
The faces and names associated with "media legacies" can't help but reinforce a widely held impression of a journalistic elite heading more out of touch with its mainstream audience and readership.
In terms of audience and readership then, a blogger hits the jackpot when something we have written goes viral on the Internet -- it's kind of like our Holy Grail.
When I was publicly fired by CNN for blogging way back in 2008 -- and in new media years, yes, that was eons ago -- I spent months afterward railing to my suddenly massive audience and readership that the network had made a huge mistake.
So have assumptions: the classics are no longer generally taught; Shakespeare's audiences and readership are global; little can be taken for granted about common fields of reference or education.The editors have thought of all this, of the ordinary punter as well as the student and scholar, and have produced a huge work of user-friendly scholarship.
