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"Fuck the critics, it'll be an audience picture".
The Los Angeles Times declared it "the best old-fashioned audience picture of the year".
And because of that nearly subliminal tonal tweak, I have a feeling this otherwise relentlessly downbeat movie about death and disaster will play more as an "audience picture" than an across-the-board critics' favorite.
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(Here Falwell showed the television audience pictures of himself in Israel inspecting the proposed battlefield).
These "audience" pictures are intermittently amusing but, to my mind, a bit trite.
It is not a coincidence, I believe, that so many of the films that have survived the test of time and are called "great" are also called, in the industry's term, "audience pictures".
It has also been argued that Bollywood – along with certain Indian reality television programmes – has created strong aspirational desires in the audience, painting a picture of a world where expensive luxury goods are seen in plentiful supply.
He kept inviting the audience to picture the scene the day after he takes office: executive actions have been reversed, and Department of Justice attorneys are in hot pursuit of Planned Parenthood.
In your work, you should be painting your audience a picture.
Pictures and visuals show that you know what you're talking about, and it gives the audience a picture of what you're talking about.
It is, in fact, an audience reaction picture par excellence.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com