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Any offbeat attention-getters need to vary if there's a chance of audience overlap (Patricia Gongal, communications consultant for life science researchers).
For example, Mr. Datta said, his company's research shows the Bible! app (published by Logos Bible Software) has a significant audience overlap with apps called Slotsjourney (FishStick Games), Slotmania — Slot Machine (Playtika LTD), and Slots by Zynga (Zynga).
(Grode) 'Love's Labour's Lost' (in previews; opens on Wednesday) Is there an audience overlap between downtown summer Shakespeare and a VH1 reality dating show?
The next session, starting off with Cocodot, draws a very different audience which develops off-scene and then gets sucked in once there is more audience overlap.
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Ween's audience overlaps somewhat with the world of jam bands, and you could see that by looking at the crowd — or, more accurately, by looking at the hazy cloud that hung above it.
They can also analyze how their Instagram audience overlaps with people who visit their site, download their app or like their Facebook Page.
I don't know how much the World of Warcraft audience overlaps with Black Sabbath fans, but it could well be fun.
We do, however, claim that our users look very much like the users of other social networks and that our audience overlaps significantly with MySpace, Facebook, and Twitter, and that the insights of myYearbook teens may be useful to this analysis.
Spots were purchased in the commercial breaks of sports broadcasts, high-budget television dramas and shows whose primary audience overlapped with the campaign's target demographic of British males in the 24 35 age range.
Wouldn't the audiences overlap?
Hip-hop and the musics that have adopted and adapted it – hip life from Ghana, kwaito from South Africa – are some of the few areas where world music and African audiences overlap.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com