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Publicis promoted Kurt Unkel, executive vice president and general manager of the Audience on Demand unit of the Nerve Center, to assume Mr. Hecht's duties, as president.
Increasingly "client buys" for online ads are funneled through Vivaki's Audience On Demand platform.
Unkel says this is not true and that Audience On Demand has to perform well or lose the business, just like an outside ad network.
Vivaki's DSP technology is called Audience On Demand, but it is really based on technology Google acquired when it bought Invite Media last summer.
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LOVEFiLM, an Amazon company, has partnered with NBCUniversal International TV Distribution in a new deal that will give audiences on-demand access to hundreds of episodes of iconic American television series.
On Monday at the Housing Works Bookstore Cafe in SoHo, he played a small benefit show, and was content, for the most part, to be an aw-shucks lovable lunk, with flashes of rowdiness when the crowd was game; New York can provide boisterous country audiences seemingly on demand, even if evidence of their existence is almost nowhere to be seen in the city's daily life.
Ms McGrath describes MTV Networks' main audience as the "on-demand generation"—young people who are used to getting the content they want, whenever they want it.
Non-uniqueness notwithstanding, Play.fm does a really good job at serving their target audience with an on-demand streaming catalog of over 12,000 DJ sets and live sessions already, and does a great job in offering a satisfactory user experience to listeners.
That doesn't mean it's not valuable, though, and he argued that as audiences embrace the on-demand TV model and as companies like Eyeview enable this kind of advertising, "I think you'll see the brand dollars shift very quickly".
It is the streaming service of choice for the largest on-demand audience in the world.
The TV and on-demand audience for the previous year's Doctor Who will have been boosted by the Time Lord's much anticipated regeneration from Matt Smith into Peter Capaldi.
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