The phrase "audience insight" is correct and usable in written English.
It can be used when discussing understanding or knowledge about a specific audience, often in marketing, research, or communication contexts.
Example: "The marketing team conducted a survey to gather audience insight, which will help tailor our campaign to better meet their needs."
Alternatives: "audience understanding" or "audience analysis".
"This idea of creating content in response to audience insight and audience needs is one component of the strategy, but it's a big component".
Perhaps the hardest thing is to integrate terrific content, audience insight, user-experience design, technology and really rigorous management and financial planning.
With the addition of AddThis, Oracle Data Cloud's offering is expected to deliver unprecedented levels of audience insight, measurement and reach".
There is a reason these jobs exist at television networks, production companies and studios — great creative executives, like book editors, make content better by both pushing and protecting creators, providing audience insight and enabling great work.
My vision is to give the audience insight into these obscure customs and cultures.
Or could they share their audience insights to help others monetise their content – particularly in overseas markets?
Facebook used survey data, Facebook's Audience Insights tool and analysis of conversations and content on Facebook itself for the report.
Similarly, audience insights were used by Netflix to target market House of Cards to its subscribers via 10 different trailer cuts, depending on your past viewing habits on the platform.
Netflix's audience insights have led to confident and successful series launches, such as House of Cards and Orange is the New Black, where full series commissions were made from the outset, without a pilot.
The audience insights tool is now available to all Twitter advertisers and analytics users.
Audience insights from Facebook data become our publisher, Google data our editor in chief, and Twitter signals our managing editor.
