The phrase "audience fragmentation" is correct and usable in written English.
It can be used to describe the phenomenon where a target audience is divided into smaller, distinct groups, often due to the variety of media and content available.
Example: "The rise of streaming services has led to significant audience fragmentation, making it challenging for advertisers to reach a broad demographic."
Alternatives: "audience division" or "audience segmentation".
Like television itself, the business of TV advertising has had to learn to cope with audience fragmentation.
"Overall, the pressure of audience fragmentation, the pressure of alternative media, the pressure on advertising revenues is unlikely to decline," Richards added.
Established panel methods remain a core component while big data processing and advanced modelling will deal with audience fragmentation and accommodate the growing volume of internet-delivered content.
And that has turned out to be the most stable way to finance programmes.Broadcast-television advertising has suffered from audience fragmentation as channels have proliferated.
Now 40, Mr. Levy is one of only about a dozen Hollywood directors to have made a live-action comedy that crashed through barriers of age, class and audience fragmentation to take in more than $200 million at the domestic box office.
What's more, it is now clear that the digital future did not bring – at least not yet – the predicted endless audience fragmentation; and that, far from declining in significance, the traditional multi-genre channels are if anything growing in importance as the places around which viewers congregate.
Many of the pressures are the same: decline of audiences, fragmentation of markets, loss of independent ownership to corporate conglomerating, the tyranny of Wall Street's reviews of short-term financial performance and so forth.
Multichannel penetration and the audience (and revenue) fragmentation that come with it are already seeing to that.
Challenges such as piracy, digital theft, competition, overlapping movie campaigns, media fragmentation, and audience saturation are forcing marketers to stretch their film budgets and make every dollar as effective as possible.
It's a fun experiment reflecting the quintessential Hollywood push for new ways to entertain, but also reflects the fragmentation of audience and the struggle for attention in this new age of digital content creation.
The task is made more difficult by the increasing fragmentation of audiences.
