Twitter has been an audience driver for big TV events.
Today, Lincoln's key consumer audience -- drivers 30 to 50 years old -- would probably prefer skewering jumbo shrimp on an expensive grill while dressed in shorts and a T-shirt, with -- Lincoln would hope -- a Lincoln Navigator in the driveway.
Depending on the demographics and psychographics of your target audience the drivers to get them to amplify their experience can be dramatically different, not to mention which channels they use.
As one such lumbering vehicle heaved itself over a mound of wrecked cars toward the audience, the driver apparently lost control, and the truck, with its six-foot tires, plowed into horrified spectators.
The campaign has earned the company "increased engagement with our target audience and a driver of consistent new visitors to our website".
After the readings, an audience member asked the drivers if they expected to continue writing.
When NYJO did concerts at the Barbican, accompanying people like Buddy Greco, Rosemary Clooney or Peggy Lee, the entire audience was Jewish taxi drivers.
Targeting listeners in the US, India, Indonesia and, ultimately, China, is a prospect far removed from the station's former heartland audience of white van drivers ringing up to be harangued by James Whale.
It offers lots of audience participation (and a driver's license isn't needed).
At Saturday night's performance, the actors were initially shielded from the audience by an oblivious driver, but once her car zoomed away, this timely play about the brutal treatment of prisoners by the military, originally presented in 1963 by the Living Theater, proceeded without incident.
