HuffPost is aligning its talents and investments to areas that have high audience engagement, differentiation and are poised for growth at a time when our mission means more than ever".
Although the idea of a unified web where everything is exactly the same (including advertising) is intriguing, the reality is that all the recent advancements in digital advertising (search, behavioral, demographic, and psychographic targeting, etc…) have been about differentiation of audiences rather than amalgamation.
In doing so, it can create a basis for differentiation, build the audience for the advertising of a tired brand, and stimulate sales.
"The key differentiation is we do audience targeting with our first-party data to basically execute buys against these audiences," Oiknine said.
Publishers, both large and small, need to better quantify their value propositions and articulate the differentiation in their content, audience and offering.
"Our commitment to understanding our audiences, investment in editorial excellence, innovation, differentiation and evolution underpins many of these market-leading, market-beating ABC performances".
With more simultaneous global release dates than ever and with blockbusters carefully broadening out references and locations to appeal to an international audience, there's almost something reassuring about studios predicting cultural differentiation.
It also represents much more: accretive revenues, competitive differentiation, early mover advantages, the ability to monetize existing audiences, and a huge step towards hyper-local sales with the utilization of established inside and outside sales forces.
Meanwhile, if you go back to the organizations that are competing for the younger audience noted in Ken Doctor's piece, you see a drive toward innovation and differentiation that the Pale Kings of Sunday Morning consistently lack.
Done right, it could become as addictive as our other feeds, help artists grow their audiences, lock in subscribers through their social graph, and give Spotify a differentiation point.
This essay explains why attempts to evade responsibility contradict the combined strategies of denial and differentiation in such a way that weakens image repair efforts and confuses audiences.
