What if you draw one and your audience, customers or the people you care about are on the other side of it?
It all depends on the purpose of the website, and who the audience (customers and clients are).
Whether your particular jargon calls them users, readers, audiences, customers or beneficiaries, their needs must be the blueprint of your strategy.
Driven by our unique ownership structure and values, we will enable our audiences, customers, employees, advertisers and suppliers to build a more sustainable future.
Driven by our unique ownership structure and values – honesty, integrity, courage, fairness and duty to our readers and communities – we will enable our audiences, customers, employees, advertisers and suppliers to build a more sustainable future.
And I was struck by this distinction between running a business and being a creator: the first requires testing, a constant back-and-forth dialogue with the audience, the customer, because if those potential customers don't want the product or service then the product or service needs to pivot till it becomes something they do.
A successful business defines precisely who their target audience or customer is, recognises their needs and understands their motivations for wanting to buy from their business.
"They get their brand back and we get a very successful business with a significant audience and customer base and a phenomenal distribution platform to create a whole new UK music and entertainment brand," he added.
"In a way, for traditional news organisations, particularly newspaper organisations, really we've traditionally had a culture of the imperial editor who divines what the audience, the customer, wants and acts on that through the editor's vision.
Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform".
For the majority of its existence, Autodesk has been a 3D desktop development platform concentrating on a manufacturing audience, but customer needs are changing and the company has responded by building a cloud development platform.
