Under this cooperative arrangement, the members of The A.P. -- newspapers or broadcasters -- pay a fee, based on the size of their audiences or circulations, for a variety of services that include national, international, sports and entertainment news.
Mr. Trowbridge helped Yankee Magazine grow to reach a nationwide audience and a circulation of more than one million in the mid-1980's.
The Client shall, at GNM's request, provide any relevant circulation, audience or download figures with respect to the Client Services or its dissemination of the Services; any such information shall be kept confidential by GNM.
Paper caters to a limited audience, with a circulation of 155,000 (papermag.com, which has been around since 1994, averages 55,000 unique views per month, according to ComScore ), but it has managed to last because that audience is coveted by advertisers: young, creative, fashion-fluent, culture-obsessed urbanites with money.
"Some of the magazines that are being impacted now by the downturn are the magazines that are focused on a broad audience with large circulations," he said.
Mail Online is a striking example of how newspapers, struggling to develop strategies for the digital future, can use free Web sites to reach huge new audiences as print circulation and advertising decline.
That audience is small -- circulation is only about 34,000 -- but sophisticated, if in a distinctly Southern way, which is appreciated by writers for the magazine like the humorist Roy Blount Jr. "If you're writing for The New Yorker, you know your readers know where Chelsea is," said Mr. Blount, an expatriate Georgian now living in Manhattan.
Pruitt: We need to have the advertisers think in terms of total audience reach, not just circulation.
These media sources were chosen because they were national or state-wide in distribution, had a large circulation or audience base and represented the main forms of mainstream media in Australia; print, online and television.
