The phrase "audience categories" is correct and usable in written English.
It can be used when discussing different groups or segments of people that are targeted or considered in communication, marketing, or research contexts.
Example: "In our marketing strategy, we need to identify the various audience categories to tailor our message effectively."
Alternatives: "target demographics" or "audience segments".
Over all, on cable, CNN trailed the Fox News Channel among total viewers on Friday, but was ahead in all the audience categories that are most valued because they form the basis for advertising sales.
However, a risk clearly exists that advertisers will use core audience categories in a way that does seek to target individuals based on sensitive personal information.
According to comScore, Yahoo! was responsible for 14% of the world's time spent online in September, and the Web portal was ranked either first or second in 21 audience categories.
Were already number one in most audience categories and we can leverage that by working more closely together. – Executive drain?: Schneider said the reorg was not a response to departures of the past few weeks, most notably Weiner.
That was also the top number in that audience category this year.
But it trails TBS this season so far in the most important audience category, viewers ages 18 to 49.
The ITV drama Downton Abbey is absent, as is BBC1's hit Call the Midwife, which has a single nomination in the audience category voted for by viewers.
Measuring the older audience category is the industry standard, but in the past Radio 1 has, to the irritation of the commercial sector, made great play of its total audiences including under 15s.
That drama returned for its second season — riding a crest of promotions in the Olympics — with its second-highest rating ever in the audience category NBC sells to most of its advertisers, viewers between the ages of 18 and 49.
The much-talked about episode, which began at 9 and featured an all-out battle with zombies and enough blood for a Grand Guignol production, attracted nine million viewers, including six million ages 18 to 49, the prime advertising audience category.
In the breakfast show of the year (10 million-plus potential audience) category, Radio 1's Chris Evans is up against Absolute Radio's Christian O'Connell, London's Heart Breakfast (London), Kiss Breakfast with Rickie, Melvin and Charlie and last year's winner, 5 Live Breakfast.
