audience analysis

USAGE SUMMARY

The phrase "audience analysis" is correct and usable in written English.
It can be used in contexts related to communication, marketing, or presentations where understanding the audience is essential for effective messaging. Example: "Before creating the presentation, we conducted an audience analysis to tailor our content to their interests and needs."

✓ Grammatically correct

Academia

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

50 human-written examples

Audience Analysis.

Stanford University

And Steven Sternberg, 45, was named senior vice president and director for audience analysis at Magna Global USA.

The New York Times

That's the view of T.S. Kelly, principal media analyst for the Web audience analysis service Nielsen//Net Ratings.

The New York Times

Larry Hyams, ABC's vice president of audience analysis, smoothed over the coming precipitous fall of its June 8 rating.

The New York Times - Sports

Target audience analysis allows governments or companies to assess how to target individuals with a message to change behaviour.

The Guardian

We will explore the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery.

Yale University

Human-verified similar examples from authoritative sources

Similar Expressions

10 human-written examples

The drive toward bottom-line performance is causing agencies to scrap the publisher-centric media plan in favor of data-centric audience aggregation, analysis and optimization.

Forbes

We measured a total of 306 variables with the two instruments; 36 of those variables were used in the audience segmentation analysis.

Plosone

Only 43% report having a high degree of capability to create and segment customer audiences for analysis and targeted marketing efforts, which is one of the most basic and fundamental aspects of digital marketing.

Forbes

It will be evident to this audience that my analysis of populism is quite superficial.

Harvard University

Mrs. Winner, 32, is the associate director of audience development and analysis at Condé Nast Portfolio, a magazine in New York, where she is responsible for increasing its online readership.

The New York Times

Expert writing Tips

Best practice

Use "audience analysis" to identify the specific needs, values, and expectations of your target group.

Common error

Avoid assuming all members of a target audience are identical. "Audience analysis" should inform nuanced strategies that account for diverse subgroups and individual preferences.

Linguistic Context

The phrase "audience analysis" functions primarily as a noun phrase. It typically acts as a subject or object, referring to the process or practice of examining the characteristics, demographics, and preferences of an audience. Ludwig AI confirms that this phrase is correct and widely used.

Expression frequency: Very common

Frequent in

Academia

33%

News & Media

54%

Formal & Business

8%

Less common in

Science

3%

Wiki

1%

Encyclopedias

1%

Ludwig's WRAP-UP

In summary, "audience analysis" is a grammatically sound and frequently used noun phrase, as verified by Ludwig AI. It serves to describe the process of understanding an audience's characteristics and preferences, primarily in academic, news, and formal business contexts. To enhance communication effectiveness, consider analyzing your audience by identifying their specific needs and expectations. Remember to avoid generalizations and account for subgroups within the audience, for a more nuanced strategy. Alternative phrases such as "target audience assessment" and "market research" can be used for similar, yet slightly different, meanings. Overall, "audience analysis" is vital for tailored communication strategies.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

target audience assessment

Focuses specifically on assessing the target group for a particular message or product.

market research

Encompasses a broader scope, including analysis of market trends and competitor activity.

demographic profiling

Emphasizes the identification and analysis of demographic characteristics.

public opinion research

Deals with gathering and interpreting the views of the general public.

consumer behavior analysis

Centers on understanding how and why people buy products or services.

stakeholder analysis

Broadens the scope to include all parties affected by a project or organization.

readership analysis

Specifically focuses on the characteristics and preferences of readers.

viewer demographics

Concentrates on the demographic makeup of a viewing audience.

user research

Emphasizes understanding the needs and behaviors of users, particularly in product development.

sentiment analysis

Focuses on identifying and categorizing opinions expressed in text.

FAQs

How is "audience analysis" used in marketing?

In marketing, "audience analysis" helps understand consumer demographics, preferences, and behaviors, allowing for targeted campaigns and personalized messaging, ultimately increasing the effectiveness of marketing efforts.

What are some techniques for performing an "audience analysis"?

Common techniques include surveys, focus groups, demographic research, and social media listening. Analyzing existing data, such as website analytics, can also provide valuable insights.

What's the difference between "market research" and "audience analysis"?

"Market research" is a broader term that includes analyzing market trends, competitors, and the overall industry, while "audience analysis" focuses specifically on understanding the characteristics, needs, and preferences of a particular target group.

Why is "audience analysis" important in public speaking?

"Audience analysis" helps speakers tailor their content, language, and delivery style to connect with their listeners, making their presentations more engaging and persuasive. This ensures the message resonates with the intended recipients.