The phrase "audience aggregation" is correct and usable in written English.
It can be used in contexts related to media, marketing, or data analysis, where the focus is on gathering or analyzing a group of viewers or listeners.
Example: "The marketing team focused on audience aggregation to better understand viewer preferences and tailor their content accordingly."
Alternatives: "audience consolidation" or "viewer aggregation."
Sponsorship and audience aggregation have been a critical piece of Live Nation's strategy for years.
"What we are effectively doing is giving the content players a chance to play a little more in the equity game of audience aggregation.
Flanders: It's painful for me to see us ever under-invest in content and audience aggregation even if in the short run we have to accept lower margins.
The drive toward bottom-line performance is causing agencies to scrap the publisher-centric media plan in favor of data-centric audience aggregation, analysis and optimization.
I think we may have to look through the other end of the telescope and develop a point of view that maybe it means we need to walk away from some of the traditional revenue sources [for the sake of audience aggregation].
What those traditional outlets have long offered, to content-creators and to audiences alike, is audience aggregation.
As the report says: "We are likely to see a world of more and smaller news organisations, the most successful of which will leverage their staffs and audience by using aggregation, curation and partnerships with audiences to provide content of genuine value".
There are caveats, of course, but at the end of the day, if we are open to new ways of understanding what is valuable, beyond simple aggregation of audience or dollars (by the way, this cuts both ways, to the old and the new), then culture will truly advance.
But some of the struggles that other apps like Prismatic and Flipboard have had growing audiences for their news aggregation services points to one of the big challenges in the space: we may all read news, but we are not necessarily news nerds.
At that point, I think the advertising model will shift -- as unlikely as that seems now -- from the unrealistic promise of infinite audiences to smaller aggregations of people really engaged, really interested, and predictably present.
Apart from the fact that it helps XO diversify into a new vertical, food, it gives the company a new approach to attracting audience via search algorithms and aggregation and fresh-looking design.
