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As their core audience ages, there are fewer nightclub gigs and more engagements at private halls.
BAMkids, geared to a slightly younger audience (ages 2 to 13), has doubled its screenings for preschoolers this year.
The XHIT channel appeals to a relatively young, female audience (ages 13 to 35), with titles like "How to Burn Off a Starbucks Frappuccino in 5 Minutes".
And TeenNick has climbed 10 percent among its target audience, ages 12 to 17. "We're winning in a way that we haven't been in a very long time," Ms. Zarghami says.
And "Amazing Amy," starring Ms. Walsh, provides the ideal superhero for the company's intended audience: ages 3 to 8. Who needs a flying big guy in tights when you can get a feisty little girl on a tricycle?
For ages 4 to 8. The Yorkville Branch, 222 East 79th Street, (212) 744-5824, will offer "Elementary Vaudeville," a solo play by Jami Simon about growing up, including participation by the audience, ages 4 and older, who will read, sing and dance along.
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Nor is the classical audience aging any faster than the rest of America.
(The ideal audience age is over 7; the deaths can be wrenching).
I'll be interested to hear what people of a target audience age make of it.
"Morningside" reached 1.5 million listeners, but as its audience aged, its support declined.
Audience age has always been a closely watched factor with "Millionaire" because game shows generally appeal mainly to older viewers.
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