The deal underscores the changing media landscape and the desire of traditional entertainment companies to connect with young, digitally attuned audiences.
"In a way it was the boundaries Chris pushed out in 'We Can Be Heroes' that attuned the audience to be ready for 'Summer Heights High,' " Courtney Gibson, executive head of content creation at the Australian public network, wrote in an e-mail message.
But the sophisticated oratory of such 18th-century British orators as Richard Brinsley Sheridan, Edmund Burke, and Charles Fox or, during the 20th century, that of Winston Churchill, hardly seems attuned to audiences in the age of television.
"But niche advertising is a way for the marketer to demonstrate to the audience that it is attuned to that audience's particular needs".
Klein conceived of the idea for the symphony around 1947-48, the same years that John Cage, in New York, was formulating "4'33"," a landmark work that involves a pianist not playing the piano but instead attuning an audience to the complexities of silence.
It requires patronage and support and it requires an audience attuned to the particularities of the form.
Concerts of African music appeal to a largely white audience attuned to the rhythms of world music.
Pipes under the risers give off vibrations, and the sound score incorporates information relayed by sensors attuned to the audience's heat.
Keenly attuned to the audience aged 9 to 14, Mr. Ross has also played a significant role in the rise of the Jonas Brothers.
A columnist at Newsday once wrote, "[She's] wittier, more genuine, and far better attuned to her audience, if not the world," when comparing her to Phil Donahue – her biggest competition.
They make films – a department run inspirationally by Christine Langan – yet can't see the benefit of nurturing an audience attuned to British actors and British directors or wider world film culture.
