Frequently review results to ensure the attribution is providing actionable data and a better understanding of your customer journey, and then adjust as needed.
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A listing of the studies used to estimate costs and attribution in each area is provided in Table 1.
For the studies assessed as having impacts (n = 19), the mean impact scores (n = 12 raters) and 95% confidence intervals for each of the impact dimensions within our scoring system (corroboration, attribution, reach, and importance) are provided in Table 3.
Questionnaire responses can be provided without attribution, which can promote candid and more detailed feedback.
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