He also has lead responsibility for marketing effectiveness within TUI which covers digital attribution projects and econometric modelling to ensure that our marketing spend is optimised across all media channels.
It projects accounting as a matter of developing sharper and better lenses: of adjusting for case-mix, establishing data quality, removing potential noise, establishing attribution, undertaking sophisticated factor analysis, and developing more refined and sophisticated data management systems [ 42- 44].
Robust attribution to the project requires longer term trend analysis, which was not undertaken as part of the review.
The platform keeps tabs on all different variations of a project and attribution for additions made by each individual user over time.
As part of the DRU project "Risk Attribution in Space" (Lorenz et al. 2014), participants (nonprofessionals of the general public and professionals in emergency preparedness and response, such as police, fire department, civil protection, and welfare workers, N = 15) were provided with digital cameras with integrated GPS units.
These changes were mostly indirectly attributed and only in one of the projects the attribution was reported as being direct (P4).
The 2004 final evaluation reviewed possible confounding factors to the attribution of results to the project and was supportive of a substantial attribution of effect to the project [ 34 ].
Eklund and Cole [9] and Brendel and Krawczyk [10] used ontology to model e-mail-related attribution information (such as group, project, and member), and proposed a system that provides a user interface with visualized and grouped formal concept analysis that can be used to search for various types of task-related information.
Areas of consideration in the development of evaluation question were: project management, accountability, attribution, governance, and sustainability and its impact of program delivery.
Although ultimate outcome measures should be included in our long-term assessments of scientific and public health impacts, they are the least direct of all, and attribution to a particular research project or program will likely never be definitive.
