The latest evolution of tobacco company strategies involves new nicotine products that make smoking attractive and confound the boundary between toxic and less toxic uses.
So as a "career move" (as Grade himself described it) altogether quite attractive.
Far from Cairo's madding crowds, they are in theory an attractive prospect for many Egyptians.
Glasby believes too little is being done to turn commissioning into a career of choice for future public service leaders: "If you are a young, bright, aspirational 18-year-old, what is there out there to make commissioning attractive?" This article is published by Guardian Professional.
Switching public spending from "grey" projects such as roads and airports, to "green" schemes such as parks, tree planting and allotments, would not just save the government billions of pounds, improve health, and cut climate emissions, but it would create jobs and make British cities more attractive.
Our short-term vision is just to stabilise the club, to produce an attractive package on the park which will get the fans back in and provide financial solidity".
Blaming mothers for their child's situation is a simple, and to some people attractive, way of looking at all sorts of problems – but it's not fair, it's not thoughtful, and it's not kind.
With that caveat, it offers an attractive compromise between the convenience of a hotel and the independence of self-catering.
Shelter thinks the "basic economics of long-term, index-linked renting should stack up" and make it more attractive, not less, to institutional investors and small time landlords alike.
Although I think it's about time Howard had a cheeky affair with a rather attractive young lady.
The voters might decide that the Lard is quite an attractive option when put alongside the likes of Nigel Farage; party managers may need to prepare for a Labour/SNP/Lard coalition.
