The phrase "attractive value proposition" is correct and usable in written English.
It can be used in business or marketing contexts to describe a compelling offer that appeals to customers.
Example: "Our new product line offers an attractive value proposition that combines quality and affordability, making it a top choice for consumers."
Alternatives: "appealing value offer" or "compelling value statement".
Finally, a firm must deliver an attractive value proposition to customers or it will not sell its products.
In effect, a company strategically subsidized a few components of the buying process that added particular value to maintain a more attractive value proposition than the next company.
Michael Porter, a professor at Harvard Business School who has made a career out of studying competitiveness, believes that Britain still remains a "very attractive value proposition".Britain's political economy is on trial as much as its economy.
Both stocks offer investors an attractive value proposition.
"Lab-grown diamonds have a very attractive value proposition.
Together, we will provide an attractive value proposition for the automotive industry".
He is co-founder of Strategyzer, an innovation powerhouse that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models via online applications and blended online/offline courses.
The News Corporation, which owns the Fox network, said in a statement that after studying the results of the experiment, "it became clear that content ownership is a more attractive long-term value proposition both for iTunes customers and for our business".
We outline our roadmap for IAG to double earnings to €2.8bn EBIT by 2018 and see it as the most attractive European airline value proposition given self-help prospects, BA's scope to leverage a full London Heathrow to exceed prior margin peaks, and a highly attractive valuation, with 67% upside potential to our new target price of 618p (from 587p).
A new Los Angeles-based startup wants to help SaaS companies grow beyond 10% and is using an attractive, if contentious, value proposition to do so: privately installable applications.
"We've got some good early traction and I think the price point that we've come in at is attractive, and the value proposition is there," says Poll, noting that the product will be on price comparison sites "by the end of this month — at the very latest," as well as being offered through property website Zoopla, which is a distribution partner (and investor) in Neos.
