There was also a performance to celebrate from a British athlete who brings a more attractive story to the sport.
That provides the makings of an attractive story for equity investors — especially if a stronger balance sheet is part of the equation.
Katz's department starts with thousands of seed schedules, empty slates in which a handful of critical games with attractive story lines are placed in select spots.
To young would-be recruits across the Arab world, Bin Laden's was an attractive story: the rich young man who had become a warrior.
EB White is best known for the classic Charlotte's Web but Stuart Little is an equally attractive story which explores many of the same themes.
The media, he said, "make a huge mistake by making of all this some movie-like and attractive story, that is easy to identify with, although there is nothing heroic in it!
"Investors have been sold a REIT story that includes high-yielding-cash-dividend-paying stocks, and that's an attractive story in many eyes," said Mike Kirby, a principal in Green Street Advisors, a research company.
De Botton plays a similar game in his book, reprinting headlines – real ones – and inviting the reader to consider why, for example, "Sydney man charged with cannibalism and incest" is a more attractive story than "Tenants' rent arrears soar in pilot benefit scheme".
