GSD&M has been the Air Force's agency since 2001, developing campaigns to help it attract the over 28,000 recruits it needs annually; the agency said its work had helped the Air Force meet its recruiting goals each year.
It's a belief in the idea that owned media IS content marketing and that the masses will be naturally attracted to it over time through organic social and search channels.
Last year it attracted over 32,000 players and gave out more than $185m in prize money.
As to its success in NYC, Herman tells TechCrunch that it has attracted over 100,000 customers in New York City alone since launching, adding to its million-plus users around the world.
So far it says it's attracting over 800,000 visitors to the site every month, up 110percentnt from last year, and has had some success with "click-to-buy" video content.
It has since attracted over 6,800 members, though this correspondent's request for someone to provide an excuse to help extend his copy deadline did not produce a response.
It attracted just over 200,000 live viewers, but throw in those who recorded it with Sky+, downloaded it, or caught other screenings and you get a total audience of 1.8 million.
It also says it attracts over 45 million visits per month, with localised portals in United Arab Emirates, Egypt and Saudi Arabia.
It attracted just over 10 million viewers but only scored a 2.1 in the 18-49 category, down 32 percent from its premiere a year ago.
Graffiti and street art was a huge deal in Hulme, with swathes of it attracting artists from all over the country, and Manchester's Kelzo making a name for himself (his work is still seen throughout the city).
