Gelb's subtext, of course, is his attempt to attract new audiences with new works.
It would attract new readers, but would it "work"?
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Clearly, more questions will arise from the completion of the M. martensii genome, such as those on the comparative genomics of scorpion toxins and the biological functions of scorpion toxins, which will attract new generation of scientists to work on this exciting field of research and development.
The industry is now working to attract new players to fill the gaps.
The group's president, Bill Rogers, 76, said he was working to attract new, younger members, but that will not be an easy task.
Speaking of new audiences, you're currently working to attract new and younger people to the Playhouse – no easy task in rural Wiltshire.
The Detroit Economic Growth Corporation, a nonprofit group that works to attract new businesses to the city, initiated a diversification effort aimed at automotive suppliers and nonauto industries like aerospace.
Bourne again Matthew Bourne's ravishing production of Sleeping Beauty at Sadler's Wells is bound to be a huge hit, and, like his other works, will attract new audiences to ballet.
Fearing a decline if they do not broaden their appeal, the Southern Baptists have worked to attract new members from all regions and from the minority groups that make up a growing share of the population.
