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Yet very little academic work has elaborated on aspects improving the displays' attention-capturing abilities.
These criteria were derived from research demonstrating that the demands and design of a task ('displaywide features', see [4]) often result in goal-directed cognitive control settings that include the attention-capturing feature or event.
Note that the Zehetleitner et al. [6] study used the common 'additional singleton' paradigm where the attention-capturing bright item was never at the target location (see also [7]).
Burnham [3] proposed the following requirements for the attention-capturing feature or event: (a) it must be irrelevant to the target-defining features of the task as instructed by the experimenter; and (b) it must be irrelevant to any learned strategies adopted by the participant.
If the significant SCR to very unexpected chords (as well as the SCR to unexpected chords) could be explained by attention-capturing mechanisms (or orienting reflexes) triggered by such chords, then a significant P3a should have been observable in the ERPs, which was not the case.
This replicates work by Franconeri and Simons (2003), who also identified the onset of two-dimensional transposition to be an attention-capturing feature.
Similar(49)
The N2b is considered to be a correlate of covert orienting of attention, attentional capture and identification of stimuli.
Participants completed a rapid serial visual presentation paradigm designed to investigate activation of attentional networks to behaviorally-relevant targets and contingent attention capture by task-irrelevant distractors.
The world's attention captured.
The buzzword in the online advertising industry for this attention capturing quality is "engagement".
The increased activation achieved by the infrared images suggests attention capturing potential due to novelty, or due to the direct link to heat and energy, or both.
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