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Stone is known for coining the phrases continuous partial attention, email apnea, screen apnea, and conscious computing.
If you are a new company, this is the way to get my attention (email clearly isn't working at this point).
It's infuriating: a little light goes off telling us we've got new mail, and when we see it, we often wonder "who gave you the keys to my attention?" Email was created in an era where the total population of the internet consisted of a few hundred scientists and engineers.
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Pay More Attention to Email Links and URLs: Always hover over links on webpages and emails to verify the sender and website.
Pay attention to email and web addresses.
It is actually switching its attention from email, to website, to colleagues to thoughts on lunch, according to Webb.
The challenged text is the one that Shillady put first in the book, knowing it would garner the most attention: the email meant to uplift Clinton the morning after her election loss.
Pay attention to email greetings and closings as well.
The key to grabbing your customer's attention via email is personalization.
Chat provides more personal attention than email, but without the annoyance of being on the phone.
One other way is to retarget potential customers and get their attention through email marketing and other such tools.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com