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The external pressure comes from environmental regulations, media attention, customer sensitivity and so on.
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A large red sign on a back wall says, "Attention Customers: Please be advised this is not a gambling establishment".
A giant message board stated, "Attention customers, due to Fire Department activity, Metro-North service has been temporarily discontinued".
Meanwhile, a flood of startups, including Fisker, are brandishing advanced technologies like hybrids, plug-ins and pure electrics to vie for attention, customers and funding.
They pay more attention to customer service.
Attention to customer needs and quality of service is Mr Hasting's answer.
His attention to customer satisfaction has earned him the restaurateur's highest prize: repeat business with special requests.
Mr. Mikitani has limited Rakuten's risk by assuming the least liability possible for the business conducted on the site, but he pays attention to customer service.
"Traditionally colleges have not been notable for the attention to customer services, but students and their parents today want better services, like they get in stores," he said.
Candelas started to sell, and Barbeau and Smith paid a lot of attention to customer feedback, encouraging direct communication through the company's Web site.
Chris Martin, a company spokesman, said that in making the decision Honda balanced winning the case against the negative attention and customer ill-will that might have resulted.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com