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"We seem to be giving higher and higher salaries to coaches and the expectations have become higher and higher and they are not paying attention," Brand said.
This paper explores how game and message related characteristics of interactivity and brand anthropomorphism interact each other with gamers' cognition demand (high cognition versus low cognition demand) to influence gamers' brand attention, brand recall, and brand recognition in advergames.
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On content-rich platforms, like Netflix, where multiple brands jostle for attention, brands must stand for something.
Grand Theft Auto V publisher Take-Two Interactive has dismissed Lindsay Lohan's lawsuit as a bid to get attention, branding it "legally meritless".
"I'm not sure how much attention brands pay to Facebook campaigns, because everyone on there has an opinion," says Selwood.
When there is a lot of product vying for tokers' attentions, brands are forced to differentiate and go beyond coming up with cute strain names like "Steve McGarrett's Hair" or "God's Vagina 2.0".
The imposition of Starbucks-like image-control, with its fanatical attention to "brand equity" and public relations.
"It is an extension of the personal attention the brand takes in real life with its most faithful customers," says Yves Meylan, director of Jaeger-LeCoultre France.
NAME THAT PRODUCT -- The members of the Four A's are always paying attention to brand names because most advertisers hire them to promote those products.
John Adams, president of Marty's, believes that his company's attention to brand, price and service makes it a "perfect fit" for Westchester County.
"The national media attention the brand received is a wild demonstration of how creative expression, youth culture and loyalty can conspire to cause a phenomenon.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

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CEO of Professional Science Editing for Scientists @ prosciediting.com