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Attainable: Make sure your goal is attainable i.e. that you have control over meeting it.
Over and over, she told me that she defines the Tyra brand as "attainable fantasy," but that description seems a bit narrow.
"They build these big stores, and when they open them, their critics may say, 'Polo doesn't make any money on their stores — they're not profitable,' " said Michael Binetti, an analyst at UBS. "But when you go to the Macy's or the Lord & Taylor in the area, and you can touch that brand at attainable price points in those stores, that's where the real juice is".
After moving from Egypt to Malaysia, influencer millennial Yara Yehia realized that travel was attainable... and built her brand showing other Egyptians how to follow in her footsteps.
Under one roof you'll find incredible brands and style that are attainable for everybody".
Tory Burch has created an American brand that's both aspirational and attainable, and she's become a billionaire in the process.
To make our dreams attainable.
Make your goal attainable.
Founded by middle school friends Anni Stromfeld and Jacob Xi, the pair have set out to create a brand that focuses on high-quality products at attainable prices.
"We wanted to produce images of real women that were aspirational as well as being attainable - without using models or airbrushing techniques," said Jo Riley, the brand action manager for Dove Firming.
I'd like to build a brand that consistently inspires and impresses customers, and that fills a need for attainable classic home décor.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com