The phrase "athletes values" is not correct in written English.
It should be "athletes' values" to indicate possession.
Example: "The athletes' values of teamwork and perseverance are essential for success in sports."
Alternatives: "values of athletes" or "athletic values".
"If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsementof Nike – it means as much to them as it does to the company.
Elite athletes value performance with little consideration for cost, but everyday users look for a balance of function and affordability.
Along with the education that takes place in the classroom, young minds are being developed, student-athletes' value systems are taking shape and the young boys and girls are learning what it will take to be successful in life.
... the use of doping agents in sport is both unhealthy and contrary to the ethics of sport... it is necessary to protect the physical and spiritual health of athletes, the values of fair play and competition, the integrity and unity of sport and the rights of those who take part in it at whatever level.
Athletes' brand values were based on the amount by which their endorsement income for the past year exceeded the average of their peers, because it is their appeal to Madison Avenue that best reflects their image, not their earnings from competition or what, in some cases, their teams pay them.
Although the difference in cough reflex sensitivity to capsaicin is not statistically significant, athletes' C5 values are lower than what is reported in the literature in healthy subjects (C5: 125-186 μM), while our non-athlete subjects were in the same range.
He saw beyond the surface of the athlete and understood what made Jordan tick, how his body functioned as an athlete, what values he stood for and what truly mattered to him.
They state: "Athlete brand values are the amount by which endorsement income exceeds the average endorsement income earned by the top 10 earning athletes in the same sport during the past year".
"This triangle offense!" forward Horace Grant said, recalling the introduction of a reactive style of play to athletes who valued aggression.
Baseball players guard their privacy as jealously as any professional athletes and value their routines and refuges more than most.
