The phrase "athlete image" is correct and usable in written English.
It can be used when discussing the representation or perception of athletes, particularly in contexts related to branding, marketing, or public perception.
Example: "The athlete image has become increasingly important in the world of sports marketing, influencing endorsements and fan engagement."
Alternatives: "athlete representation" or "athlete persona".
That suits Nebraska football more than the student-athlete image of Georgetown.
Those who support Electronic Arts claim that free speech rights permit the use of the athletes' images.
But Amy Perko, executive director of the Knight Commission on Intercollegiate Athletics, an independent watchdog group, said profiting from the use of athletes' images veered too far from amateurism.
One of Ohio State's most famous football stars sued the university over a marketing program he said used athletes' images without permission and robbed them of compensation.
Olympic and Paralympic Muslim athletes' images have decorated the internet.
The suit was filed by attorney Michael Hausfeld, who is also the lead attorney in the Ed O'Bannon lawsuit that is seeking damages from the NCAA for using athletes' images in video games and other properties to make billions of dollars.
One of them was Tom George, a senior vice president who shapes an athlete's image and lands product endorsements.
In other cases, marketers just don't have the patience to undo a misperception the public has about an athlete's image (NBA star Allen Iverson), or to go the extra mile to promote a talented baseball player with matinée idol looks who's stuck in a small market (Cleveland's Grady Sizemore).
If I say the word "athlete," an image will pop up in your mind.
"There is now an opportunity for people who know how to manage athletes and image issues to sit down with athletes and explain to them before the Olympics start about the benefits of the Olympics and acting as representatives of your country and your sport.
