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In addition, he is a co-founder of "The Atavist," a software company and digital periodical, and a senior fellow at The New America Foundation.
Evan Ratliff is the C.E.O. of The Atavist.
In May, Eric E. Schmidt, executive chairman of Google, was among a group of high-level technology executives who invested in an early round of financing for Atavist.
I learned all this while reading Abe Streep's terrific article/minibook about the Fuego season, "The Legends of Last Place," in The Atavist.
In a phone conversation, Mr. Schmidt said he was drawn to The Atavist less by the idea than by the people who came up with it.
The three met with more than a few venture capitalists who were knocked out by the tool for creating content but wanted The Atavist to forget about serving as a home for journalism.
The Atavist integrates clever tools into the text, like interactive timelines and character biographies to help a reader quickly find her place without spoiling the plots.
The Atavist approach should easily scale to nonfiction books, and a number of discussions are under way with publishers.
Writers are paid a fee to cover reporting expenses and then split revenue with The Atavist.
Instead of beginning from scratch, Ms. Coady said, the partnership will give Brightline access to the software, a place to market books in all forms and the design expertise of Mr. Rabb and others at Atavist.
Because of the reading experience provided by the iPad and other devices, there is a bit of a renaissance for longer articles in realms beyond apps like The Atavist.
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