at this era

USAGE SUMMARY

The phrase "at this era" is correct and usable in written English.
You can use it when you are referring to a specific period of time or the current state of affairs. For example, "At this era of increased automation, many people are concerned about job security."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

7 human-written examples

I think the time will come when we'll look back at this era and ask ourselves whether we were crazy or something".

The Economist

So The Conspirator looks like Washington DC in 1865, but the mood is all aimed at this era of homeland security.

The Guardian - Film

Such is his talent though, that when we look back at this era as the one dominated by Messi and Ronaldo, we may be able to make a little bit of room for a shy, timid Mesut Özil.

The New York Times

In other words, will these people still want to look back at this era — fondly or otherwise — as the New York of 2009 increasingly comes to resemble its '70s-era ancestor in all the wrong ways?

The New York Times

Click here to watch video Cocksucker Blues is actually a film about the Rolling Stones 1972 tour of America, but this band at this era define the metabolism of the insanity at the heart of the play.

The Guardian

We will look back at this era decades from now as being a period of creative boom, not bust.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

52 human-written examples

Why were the models putting pens in their pockets at Dunhill, in this era of text messages and e-mails?

The New York Times

Mr. Galván's performance suggests at once that this era is impossible to revive, and yet a new golden age can be made today in new dance terms.

The New York Times - Arts

But few questions on the so-called Big Test appear to have provoked more anxious chatter — at least in this era of texting and online comment streams and discussion threads — than an essay prompt in some versions of the SAT administered last Saturday in which students were asked to opine on reality television.

The New York Times

The moment, captured in a seemingly nonchalant blink of a camera's shutter, provides a brief but comprehensive glimpse at what made this era of motorsport so special – to competitors and collectors alike.

BBC

Lengthy dedication addresses like Everett's were common at cemeteries in this era.

Wikipedia

Expert writing Tips

Best practice

Use "at this era" to situate events or trends within a specific historical or cultural context. This is particularly useful when comparing past and present situations.

Common error

Avoid using "at this era" interchangeably with "in this era" without considering the context. While both are generally acceptable, "in this era" is more common and may sound more natural to some readers.

Linguistic Context

The phrase "at this era" functions as a prepositional phrase, modifying a noun or verb to specify a temporal context. As Ludwig AI explains, it refers to a specific period of time or the current state of affairs, setting the scene for an action or observation.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Wiki

20%

Science

20%

Less common in

Formal & Business

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "at this era" is a grammatically correct prepositional phrase used to specify a particular time period. While Ludwig AI confirms its usability, it's less common than alternatives like "in this era". Primarily found in news and media contexts, this phrase serves to provide temporal context and perspective, helping readers understand events within a specific historical or cultural moment. When writing, consider that "at this era" can effectively situate events within a broader context, especially when making comparisons across time. However, be mindful of the subtle difference in usage between "at this era" and the more frequent phrase "in this era".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

in the present era

Slightly more formal restatement with the addition of the adjective "present".

in this period

Replaces "era" with "period", offering a slightly more general term for time.

during this time

Uses "time" instead of "era", focusing on the duration of a specific moment.

in this age

Substitutes "era" with "age", implying a broader cultural or historical span.

in the current climate

Focuses on the prevailing conditions or atmosphere of the present time.

in today's world

Highlights the contemporary state of global affairs and society.

in modern times

Emphasizes the present relative to historical periods.

in this day and age

An idiomatic expression emphasizing the present context.

nowadays

A single-word adverb expressing current trends or conditions.

in this generation

Specifies the present as relating to the current cohort of people.

FAQs

How can I use "at this era" in a sentence?

Use "at this era" to specify a particular period when discussing trends or events. For example, "At this era of rapid technological advancement, continuous learning is essential."

What is a good alternative to "at this era"?

Consider using phrases like "in this period", "during this time", or "in this age" as alternatives to "at this era", depending on the specific context you want to convey.

Which is more common, "at this era" or "in this era"?

While both are grammatically correct, "in this era" is generally more common. "At this era" can be used effectively but might sound slightly less conventional.

What's the difference between "at this era" and "in this era"?

The difference is subtle; both are used to indicate a specific period. "In this era" is generally preferred for broader statements about the characteristics of the time, whereas "at this era" can sometimes imply a specific point or situation within the era.