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It hardly comes at the reader with an overt agenda.
It's refreshing, though, that Cusk isn't winking at the reader here.
Text in all-capitals 'shouts' at the reader in many of the materials (Fig. 15).
"Not that you're ever actually going to die," Madison repeatedly sneers at the reader.
And there's something about the eyes: he's the only character to look directly at the reader.
"It's definitely aimed at the reader who doesn't have to ask how much it costs".
"Everything that follows is true," he drawls, blowing smoke at the reader.
You can almost see his wink at the reader, as though acknowledging the fun he is having.
His prose hops with dropped names, compulsive puns, learned allusions, winks at the reader, and repeated bows to popular culture.
But the true stealth attack in "Next" is the one launched at the reader by Mr. Hynes.
Another message urging seniors to find a thesis adviser carried a drawing of Uncle Sam pointing sternly at the reader.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com