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The phrase "at the idea phase" is correct and can be used in written English.
It refers to a stage in a process or project where ideas are being generated and discussed. Example: "We are currently at the idea phase of our product development, brainstorming and refining potential features before moving on to the design stage."
Exact(1)
"The focus of LaunchRock has always been to capture startups at the idea phase and build a tremendous following for them," Schroter said, while Detweiler noted that crowdfunding comes in later: "You have to have more of a real business".
Similar(59)
Aimed at businesses in the idea phase, though existing outfits are eligible as long as they have not received venture or bank financing.
"It was just in the idea phase.
Do startups ever get funded in the idea phase?
But even at that idea phase, we're thinking through the token economics.
While green-roof incentives are still in the "nice idea" phase at City Hall in New York, Chicago has been a proponent of green roofs since Mayor Richard M. Daley installed the country's first municipal green roof on top of City Hall in 2001.
The plan is, like other accelerators and incubators, to "help entrepreneurs at the idea or prototyping phase build their products," as co-founder Craig Dudenhoeffer put it.
Now people are already past the 'I think it's a good idea' phase.
That's the idea behind Phase 2 of the MSN Search makeover.
The [anti-money in politics] movement needs to mature from a sort of idea phase and an advocacy phase to an electoral phase.
Ibrahim bridles at the idea.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com