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TV crews and cameramen made technical adjustments at the broadcast center.
At the broadcast networks, a corporate entity usually coordinates the product placements.
"It's no secret that everybody's looking at the broadcast model and asking, 'How can this possibly last?' " he said.
Advertising revenue at those networks grew 10 percent to $803 million, compared with flat advertising revenue at the broadcast network.
In a startlingly quick reversal of strategy, executives at the broadcast networks are disavowing their previous disavowals of reality programming.
Needless to say, that is music to the ears of the top sales executives at the broadcast networks.
Similar(20)
(Look at the programme broadcast on 4 June 2003).
This summer, senior executives at all the broadcast networks are seeking to reverse the trend.
At one point the broadcast paused for a commercial break.
At the time, the broadcast was the most watched TV program ever.
That commercial originally appeared during the broadcast at 9 02 p.m.
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