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Discover Ludwig'at regular price' is a perfectly correct and usable phrase in written English.
You can use it whenever you need to express the idea of a price that does not include any discounts or promotions. For example: "This shirt is usually $20, but if you buy it in a bundle you can get it at regular price for only $15."
Exact(21)
It is a time when retailers hope to do the bulk of their summer business -- at regular price.
To signal what Mr. Branigan called the Sizzler "value equation," a promotion last week offered an eight-ounce steak for a penny to customers who bought one at regular price.
One popular tactic is a "bogo," short for buy one, get one, as in a deal to buy an item — at regular price or on sale — and get a second item at, say, 50 percent off the regular or sale price.
This is by far the best chance for shoppers to purchase a pair of exclusive Yeezys at regular price.
If, by week 6, inventory just is not moving, there's no sense in keeping it at regular price – full margin on $0 in sales is $0.
Longtime fans of Kanye West's Yeezy designs for Adidas know firsthand how difficult it is to get these sneakers at regular price.
Similar(39)
The outlet store stocks contemporary glass and flatware lines at regular prices.
I stuffed the biscotti, a small extravagance at regular prices, into Christmas stockings for my friends.
Of course these new Sony releases are not quite the same, since they are being issued at regular prices.
Executives said in a conference call with investors that in the first quarter the company sold more merchandise at regular prices and less at clearance prices.
The only worry, argues Joshua Bamfield of the Centre for Retail Research, is that shoppers might be loth to fork out at regular prices when the discounts end.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com