Whether the brand, which will begin rolling out next year in big cities in the United States, will be successful remains to be seen, but the concept may be a hit among travelers who want to stay fit at a mainstream price (though rates will be higher than those at the Holiday Inn brand).
"Our success is in the fact that we have a mainstream beer at a mainstream price that is as good as an imported beer," he said.
"You will see Ultrabooks going into mainstream price points".
"If they want these technologies to be mainstream, pricing still needs to come down".
"Ultimately as the competitive market develops and e-books go mainstream, pricing norms will develop.
ASUS choose a mainstream price of around $699, while HP and Lenovo choose to price the units higher at $900 to $1000, very similar to the existing x86 PCs.
Today, the company has officially announced the next Polaris price tier down its product stack, with the Radeon RX 470 and Radeon RX 460 targeted at mainstream gamers at even more aggressive price points.
And just as prices at Whole Foods can be higher than at mainstream supermarkets, healthy fast food costs more than regular fast food.
The most successful celebrity lines tend to have lower price points, mass market appeal and are sold at mainstream chains like Kohl's, Target and Macy's.
Customers will balk at ever-escalating prices for mainstream products and will opt whenever they can for bargain-basement software based on freely available code such as MySQL or the Linux operating system.
