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Four in five people had not heard of it at its launch, despite months of ministers talking it up.
At its launch it announced a $1m poker tournament, staged onboard a liner but with qualification rounds held online.
At its launch it was a product to break the market as an innovative product and with the latest technology (chip).
It was at its launch party that Hughes met Plath.
Yet it emerged at its launch as an altogether more red-top proposition.
The lukewarm reception it received at its launch -- which included more than 800 emails from users to Jobs -- "annoyed and depressed" the then-CEO.
The London 2012 logo caused such a storm at its launch in 2007, that it became an exception.
At its launch, the party said it had just one policy, to force a referendum on EU membership.
And it had powerful backers at its launch in 1984: IBM for technology, Sears Roebuck for online retail sales and CBS for news and ad sales.
Down from $1.17 at its launch in January to $1.10 now, it is tipped to rise to $1.25 a year from now, a 14% appreciation.
It has seen subscribers increase from around 100,000 at its launch to more than 3.6 million by July 2008.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com