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Richard Harvey is an interactive designer with a background in art and engineering whose work looks at interactivity through the lens of both analogue and digital technology.
Games have always been good at interactivity, but where we've fallen down is in areas like story and characters.
Lamere demonstrated it with Skrillex at ear-splitting volume, making the point that while these hacks may seem silly, they are early efforts at interactivity that could turn casual listeners into enthusiasts in the future.
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At the Interactivity Playground, you can practice what you learn at the symposiums and see in the world-class concert hall, and you might just discover that the rock-star thing has not in fact passed you by.
"That way, it's easier for women to project themselves into the ads," Mr. Levine said, "which is also a way to get at the interactivity.
Setting aside the hyped up claim of "world's first iPad opera," the project is an interesting experiment at lending interactivity to a typically passive musical experience.
The curriculum and written materials underwent several revisions in response to feedback aimed at improving interactivity and clarity.
His work can be seen at the International Arts Pestival, which examines insect-human interactivity at London's Southbank Centre next year.
Now at Baobab, she's looking at how the interactivity enabled by VR can help viewers get closer with the characters they see on screen.
The likes of Fame Academy, Pop Idol and Big Brother all had interactivity at their heart.
"We're trying to incorporate video with what the Web's great at, which is interactivity," he said.
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