at full retail

USAGE SUMMARY

The phrase "at full retail" is correct and usable in written English.
It can be used when discussing the price of a product being sold at its original or standard price without any discounts. Example: "The new smartphone is available at full retail, so you won't find any discounts at this time."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

34 human-written examples

Has Savoir, which introduced the bed in Britain a year and a half ago, ever sold it at full retail?

The New York Times

"All four are the only hardcovers offered at full retail price, without any discount," said Publishers Lunch.

The Guardian - Books

Then there will be a flash sale conducted over a period of 36 to 72 hours, with items offered at full retail price.

The New York Times

— Customers who purchase phones at full retail price and are on an unlimited smartphone data plan will be able to keep that plan.

The New York Times

Though British Airways and Air France resolutely post Concorde fares at full retail price, both airlines are known to offer unspecified discounts to their top corporate customers.

The New York Times

Mario Batali, chef "Sailing through Century 21 (on my way to psychotherapy) and marveling at the grotesqueries which did not sell at full retail".

The New York Times - Magazine

Human-verified similar examples from authoritative sources

Similar Expressions

23 human-written examples

Only Illinois, Wisconsin and Minnesota require utilities to reimburse customers at the full retail price.

The New York Times - Magazine

But Mr. Ackman then asserts that if that is the case, no rational person outside the distribution network would ever purchase product at the full retail price.

The New York Times

Among those supportive policies is net metering, which in most states effectively allows customers to receive compensation for distributed PV generation at the full retail electricity price.

Applied Energy

The premise is that as each item comes up for bid, it will start at the full retail price.

TechCrunch

Aside from initial sticker shock, selling tablets at the full retail cost with month-to-month data plans is the best thing for consumers.

TechCrunch

Expert writing Tips

Best practice

When emphasizing that an item is being sold without discounts, use "at full retail" to clearly communicate that the price is the standard, undiscounted price. This is especially useful in contexts where discounts are commonly expected or offered.

Common error

Avoid using "at full retail" when the context doesn't involve a potential discount or price negotiation. For example, in a luxury setting where prices are always full retail, the phrase can sound redundant or out of place.

Linguistic Context

The phrase "at full retail" functions as an adverbial phrase modifying a verb, indicating the condition under which a sale occurs, that is, without any discounts. Ludwig AI analysis shows the phrase typically describes a transaction where the price is the standard, undiscounted one.

Expression frequency: Common

Frequent in

News & Media

70%

Wiki

15%

Formal & Business

10%

Less common in

Science

5%

Academia

0%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, the phrase "at full retail" is a common and grammatically correct expression used to indicate that a product is being sold at its standard, undiscounted price. Ludwig AI confirms its neutrality and frequent use in news, media, and business contexts. While there are several alternative phrases like "at the standard price" or "at the original price", it's important to use the phrase in relevant contexts where discounts or price negotiations are pertinent. Avoiding redundancy and understanding the implications ensure effective communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

at its full price

Replaces 'retail' with 'price' for a more straightforward expression.

at the standard price

Replaces 'full retail' with 'standard price' maintaining the meaning of the normal selling price.

at the list price

Substitutes 'full retail' with 'list price' to denote the manufacturer's suggested price.

at the recommended retail price

Replaces 'full retail' with a more formal term, indicating the price suggested by the manufacturer.

at the original price

Uses 'original price' instead of 'full retail' emphasizing the initial selling price.

at face value

Emphasizes that the item is being sold without any discount or reduction in price.

at the going rate

Suggests that the price is in line with the current market value.

without any discount

Focuses on the absence of a discount, implying the item is sold at its original price.

at market price

Indicates the item is sold at the prevailing price in the market.

at the sticker price

Highlights the price as displayed on the product, without any reductions.

FAQs

What does "at full retail" mean?

The phrase "at full retail" means that an item is being sold at its original or standard price, without any discounts or special offers applied.

When is it appropriate to use the phrase "at full retail"?

Use "at full retail" when you want to emphasize that a product is being sold at its regular price, especially in situations where discounts might be expected or are being compared. For example, if you want to highlight the fact that the price hasn't been discounted.

What are some alternatives to saying "at full retail"?

You can use alternatives like "at the standard price", "at the original price", or "at the list price" depending on the context.

Is it redundant to say "at full retail price"?

While not strictly incorrect, saying "at full retail price" can be somewhat redundant since "retail" already implies a price. It's generally clearer and more concise to simply say "at full retail" or "at the full price".