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Studies looking at consumer decision-making, have found a greater role and autonomy for women in decision-making related to food [ 28].
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Usually different things are important in different contexts, but some things — like your name — have a really privileged status," says Adrian Ward, an author of the study and a psychologist who researches consumer decision-making at the University of Texas at Austin.
Simona Botti, a professor of marketing at the London Business School who studies consumer decision-making, said that while people would always say that more choice was better, they were often mistaken.
Prof. Dan Ariely, who studies consumer decision-making at M.I.T., said that "the Internet has this amazing power to convey information about quality and by giving good detailed information about what you are selling and how you are selling it".
This is a significant shift and reflects two things — getting Americans to do appointment viewing (turning their TV on at a specific hour) is becoming more and more difficult, and convenience and access are driving consumer decision-making, at least in part, when it comes to news.
"It's confusing and it's not adding anything to the consumer decision-making process".
How do we know that $4 a gallon will, in fact, change consumer decision-making?
Signaling theory emphasizes that information influences consumer decision-making processes.
This is not applicable to consumer decision-making.
"Reviews are becoming a more integral part of consumer decision-making," Mr Zervas said.
While McAfee might be right, it will not change consumer decision-making.
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