Option number two is at Bride-les-Bains, an elegant little town at the bottom of the Meribel valley, which prides itself on being France's leading slimming spa resort.
Brides Wedding Genius is unabashedly pitched at brides, while iWedding Deluxe is more inclusive.
Bailey and Shrimpton first worked together in 1960 at Brides, a testing ground for Vogue photographers.
The campaign, with a thrifty budget estimated at $150,000, is being created internally at Brides, which is part of Condé Nast Publications in New York, a unit of Advance Publications.
Ms. Kremins will be succeeded at Brides by Michelle Myers, who had been vice president and publisher at another Condé Nast magazine, Lucky.
In 2012, Keija Minor was named the first African American editor-in-chief at Brides magazine, and the first black person to head a magazine at Condé Nast.
Efforts to extend the Martha Stewart brand into magazines aimed at brides and children have been well received, but those are small businesses in the broader scheme of things.
Ms. Gould, who is keeping her name, is the assistant wedding style editor at Brides, a Condé Nast publication in New York.
The executives at Brides were "a great partner because they were looking to push the envelope and were not so sacrosanct about their brand," says Phyllis Dealy, partner and director for account services at Woods Witt Dealy.
