One approach could be to take a page from the "new wireless" playbook and focus instead on platform leadership and astute use of open source technologies to help fuel growth in new areas.
"Seminar" makes astute use of topical and intellectual references, which are usually well known enough to make middlebrow audiences feel highbrow.
He also became one of the first writers to recreate himself as a brand-name, helped by astute use of video games.
Pinter is no less famous for his dramatic silences and for the most astute use of the theatrical pause since the heyday of Jack Benny.
Through its astute use of color and rhythm and its occasional semi-improvisatory passages, it creates a magical sound world in which time is elastic.
From 1993, he reverted to more conventional flat surfaces, creating space through interleaving painted forms, but always demonstrating his extraordinarily astute use of colour.
Several arrangements of Schubert and Liszt songs by members of the ensemble made astute use of its resources, often passing the vocal lines around the winds and keeping the accompaniments in the strings.
By the time the record labels came calling in 2011, he was already selling out shows and had a sizeable fan base due to an astute use of social media.
That makes Ms Silva hard to attack as a heartless neo-liberal, a charge levelled against Mr Neves.In 2010 Ms Silva took Brazil by storm with her presidential bid, and in particular her astute use of social networks.
Given GoFundMe's extremely astute use of social media to help spread the word about its own campaigns, it will well understand the significance of that turn of events.
As David O'Reilly noted, "by astute use of public relations, particularly playing up his image of a Briton taking on the world, Sinclair has become the best-known name in micros".
