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"In their minds these people are already colonizing other planets," says Javier, the book's most astute trend spotter, about kids who favor space-age flourishes in their nightclubs and movies and clothing.
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Our decision-making as consumers is often guilt-ridden, paradoxical, inept or plain wrong-headed, which is why astute trend-surfers such as Hindmarch and Boorman can get a hearing for their ideas.
By paying attention the sector trends, astute investors can move quickly into stocks that may be targets–hedging their bets while taking advantage, in many cases, of strong dividend yields offered by undervalued targets.
Ronnie Cooke-Newhouse Creative director and consultant Cooke-Newhouse likes to remain behind the scenes, but her fiercely astute sense of style and consumer trends means most of us will be familiar with her work.
With the landscape changing so fast, it may not, then, be possible for anybody again to bestride it for more than 40 years – although of course, Rupert Murdoch was also pretty astute in reading the trends, from populist tabloids to pay television.
Before that, the magazine editor had been the source of many astute comments about social trends in Japan.
However, Portman may have missed out on an emerging trend of emotionally astute movie heroines.
Nationally they do not want to be a leader but a very astute and attentive follower of trends with a very strong commitment to the local market.
But he also has an astute feel for business, as well as musical trends.
An astute observer of the business community and broader social trends, Powell was a former president of the American Bar Association and a board member of tobacco giant Philip Morris and other companies.
Merging Facebook original sign-up strategy with the messaging trend and Slack's design is a pretty astute way to create a formula for a viral app.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com