assure them

USAGE SUMMARY

"assure them" is a correct and commonly used phrase in written English.
It means to give someone confidence or certainty about something, often by making a promise or guarantee. Example: "I assure you that the project will be completed on time and within budget."

✓ Grammatically correct

News & Media

Wiki

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"Assure them that you will all confront it together".

The New York Times - Travel

I assure them this was not my intention".

Independent

I can assure them that they are not".

The Guardian

I've tried to assure them there's still plenty of stuff to see".

The New York Times

Rather than telling children that drugs are dangerous, teachers assure them that they are rare.

The Economist

They call their wives several times to assure them that everything is all right.

The New Yorker

"I don't do the chanting, the Om, the religion," he would assure them.

The New York Times

Nationalists assure them that an independent Scotland could share it with the rest of Britain.

The Economist

I always laugh and assure them that it is a real job.

The New York Times

Still, apparently several senior scientists later took BSSRS members aside to assure them of their support.

The Guardian

"He would hesitate momentarily to assure them they'd get out safely," Mr. Eisenberg said.

The New York Times

Expert writing Tips

Best practice

When using "assure them", clearly state what you are assuring them of to avoid ambiguity. For instance, "Assure them that all data is securely encrypted" is more effective than simply "Assure them."

Common error

Avoid constructions like "They were assured by us" when you can use active voice: "We assure them". Active voice makes your writing more direct and engaging.

Linguistic Context

The phrase "assure them" functions as a verb phrase used to convey a sense of certainty or confidence to a group of people. As Ludwig AI indicates, it is a grammatically correct and frequently used expression. The examples show it is often followed by a clause explaining what is being assured.

Expression frequency: Very common

Frequent in

News & Media

40%

Wiki

33%

Formal & Business

12%

Less common in

Science

9%

Encyclopedias

3%

Social Media

3%

Ludwig's WRAP-UP

In summary, the phrase "assure them" is a very common and grammatically correct verb phrase used to convey a sense of certainty or confidence to a group, often followed by an explanation of what is being assured. Ludwig AI confirms its validity and common use. It is found in a variety of contexts, with a higher frequency in News & Media and Wiki sources, and exhibits a neutral to professional register. When using the phrase, it's best to follow up with the details of your assurance. Consider alternatives like "reassure them", "promise them" or "guarantee to them" based on the specific context.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

reassure them

Adds emphasis on restoring confidence, implying previous doubt.

promise them

Offers a straightforward declaration of intent.

guarantee to them

Implies a formal promise or warranty.

give them my word

Conveys a personal promise of honesty and reliability.

confirm for them

Verifies something to remove doubt.

convince them

Focuses on persuading someone to believe something.

certify to them

Suggests an official declaration or endorsement.

attest to them

Implies bearing witness to the truth of something.

declare to them

Emphasizes a formal statement or announcement.

affirm to them

Underscores a strong and confident statement.

FAQs

How to use "assure them" in a sentence?

You can use "assure them" to convey confidence or certainty to a group of people. For example: "I can "assure them" that our services will respect their confidentiality."

What can I say instead of "assure them"?

You can use alternatives like "reassure them", "promise them", or "guarantee to them" depending on the context.

Is it more appropriate to use "assure them" or "assure to them"?

"Assure them" is the correct and more common usage. "Assure to them" is grammatically incorrect.

What is the difference between "assure", "ensure", and "insure"?

"Assure" typically means to remove someone's doubts. "Ensure" means to guarantee something will happen. "Insure" relates to financial protection. For example, you "assure" a client of quality, "ensure" a project is completed, and "insure" your property.